The early days of DORO: a handcrafted adventure in Monaco
In 1951, under the sun of the Principality of Monaco, still largely untouched by industry, Dorothée Schultz and Djemil Rosenthal founded a small cardboard packaging company, which they naturally named DORO, after the first syllables of their names.
DO-RO quickly specialized in custom-made boxes, entirely handcrafted. These were not mere containers, but true cases: hat boxes, jewelry boxes… Each piece reflected meticulous artisanal know-how.
With steady growth over the years, the company supported its founders until their retirement. At that point, one of their clients, Paul Hamel, founder of the Theramex laboratories, decided to take over the business. Although not from the industry himself, he understood the importance of surrounding himself with an experienced professional and investing in modern production tools.
A decisive turning point: the arrival of Gérard Batsalle
Fate intervened during a meeting at a photoengraver’s studio, where Paul Hamel met Gérard Batsalle, a talented technician. Impressed by his development vision, he entrusted Gérard with the management of DORO in 1968. Gérard would go on to lead the company for many years, transforming it along the way.
At the time, the printing business employed 18 people and had only two machines. But behind Monaco's glamorous image lay a dynamic industry, particularly in the cosmetics sector, with companies like Biotherm and Lancaster already established. A market study confirmed the potential: Paul Hamel and Gérard Batsalle decided to invest in cutting-edge equipment.
These strategic choices enabled rapid commercial growth, leading to a relocation in 1970 to new premises in Fontvieille, Monaco’s industrial hub.
Expansion and complementarity: Créations Ferra
In 1985, DORO entered a new phase: it doubled its production space by acquiring additional premises in the same building. Major investments were made, accompanied by the arrival of Pierre Batsalle and the recruitment of additional staff, bringing the team to 45 employees.
That same year, Créations Ferra, based in Nice, joined DORO in Monaco. Their handcraft-focused activity complemented DORO’s more mechanized approach. This alliance enriched the company’s overall expertise and broadened its client base.
DORO and Luxe Pack: an international showcase
In October 1988, Luxe Pack—the prestigious luxury packaging trade show—settled in Fontvieille. Gérard Batsalle enthusiastically took part in this new event, which became the perfect opportunity to shine a spotlight on DORO beyond Monaco.
Many first-time visitors were surprised to discover a lesser-known side of the Principality: its discreet yet innovative industrial activity, of which DORO was one of the leading players.
Relocation
In 2006, almost twenty years ago, Créations FERRA’s operations were relocated to the Mediterranean basin, specifically to Tunisia. This strategic decision, made by Pierre Batsalle, then newly appointed Managing Director, was part of a broader effort to enhance the group’s competitiveness amid increasing pressure from Asian suppliers. The dual goal was to optimize production costs while expanding into the fast-growing luxury box market.
This relocation marked a major milestone in the company's history. It enabled the DORO group to broaden its offerings and meet all its clients’ needs, both in terms of cases and high-end boxes. Thanks to this industrial evolution, the group became more attractive and secured strong partnerships with leading luxury brands, further reinforcing its credibility.
A new generation
Building on this momentum, and true to the spirit of a family-run business combining modernity with a paternalistic approach, the third generation joined in 2017. Clément Batsalle, grandson of Gérard and son of Pierre, entered the group at a pivotal moment. DORO was facing new challenges, particularly regarding supply chain management, corporate social responsibility (CSR), and environmental commitments.
With his energy, modern outlook, and awareness of major industry shifts, Clément brought a fresh perspective to the company. He focused on structuring support functions, modernizing practices, and embedding the business in a more responsible, market-aligned strategy.
Today, the future of the DORO group lies in the hands of a new generation, one that is fully aware of the challenges ahead and determined to uphold the family values while adapting them to today’s demands.